Joanna Buchanan

Joanna Buchanan is a visionary designer who transitioned from a 20-year career in luxury fashion retail (working with icons like Saks Fifth Avenue and Banana Republic) to the world of high-end home decor. She launched her eponymous brand in 2014 with the goal of bringing "jewelry-level" detail to the home. The brand's history and aesthetic are deeply rooted in three primary inspirations: Family Traditions: Her mother’s passion for holiday decorating and a "scavenger hunt" through her great-grandmother’s collection of vintage ornaments stashed in the English countryside. Global Travels: Growing up in Hong Kong and traveling extensively through India and Europe, Joanna developed a unique eye for vibrant colors, intricate textures, and eclectic motifs. Fashion Heritage: Applying her background in fashion accessories, she views her products as "jewelry for the table and tree," using high-quality materials like brass, glass, and semi-precious stones.

The Joanna Buchanan collection on Amiramour is focused on luxury tabletop accessories. Key products include crystal-embellished napkin rings (like the Sparkle Shell, Shrimp, and Jewelled Butterfly), gold-trim linen napkins, straw drink coasters, and unique place card holders (like the Gold Octopus and Knot designs).

Joanna Buchanan Napkin Rings (Pricing) Format: Sold as premium, jewelry-inspired sets of 2. Pricing: €97 for Jewelled Butterfly or Shrimp designs; €108 for the Sparkle Shell (Shiny Gold) set.

Yes, the collection includes beautifully crafted linens that perfectly complement the sparkling napkin rings. For example, Amiramour carries Joanna Buchanan's Gold Trim Linen Napkins in elegant colors like Duck Egg Blue and Hunter Green, adding a tailored, sophisticated touch to the table.