1. This Privacy Policy governs the manner in which “Amiramour” S.R.L. collects, uses, maintains and discloses information collected from the users of its website. This Privacy Policy only covers information collected through Amiramour’s Website www.amiramour.eu and it does not apply for third party websites or external links that our website could redirect you to.
  2. Amiramour S.R.L. is committed to ensure that your privacy is protected, and we are compliant with the General Data Protection Regulation (EU) 2016/679 and the Romanian applicable law.
  3. By using our website (www.amiramour.eu), or by purchasing any products from it you agree that you have read and accepted Amiramour’s Privacy Policy. If you do not agree with this Privacy Policy, we advise you to cease using our Website immediately.


  1. Amiramour S.R.L. is a Romanian legal entity. We are registered at the Romanian National Trade Register Office with nr. J12/5326/2018 and our unique registration code is RO 40257799.
  2. For the purpose of General Data Protection Regulation, Amiramour is your data controller. You can reach us anytime at:


Information regarding personal identification and non-personal identification

  1. We advise you that we can collect personal identification information from our Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, place an order (either online or via phone call), fill out a form, respond to a survey, subscribe to our newsletter and in connection with other activities, services, features, or resources we make available on our Site.
  2. We will only collect personal identification information from our Users if they voluntarily submit such information to us. Users can always refuse to supply personal identification information. If you choose not to submit personal information to us, please take into consideration that this action may prevent you from accessing certain Website-related activities or engaging in certain privileged areas of our website (such as the User Control Panel Menu).
  3. Taking into consideration the previous statement, you have the control over the personal data information that you provide us with. For example, we can collect your personal in the following manners:
    • When you create an account on www.amiramour.eu, you provide us with your name/surname, your e-mail address and/or a phone number;
    • In the User Control Panel Menu from our website, you have the option to add different other personal information which will make your experience on our website better (such as, but not limited to: date of birth, the city where you live in, the address where you prefer your packages to be delivered, the preferred payment method, alternate phone number etc.);
    • When you place an order, either online or via phone call, we can collect information such as: your name/surname, e-mail address, payment method, the delivery address etc.
  4. We inform you that we may collect non-personal identification information from you whenever you interact with our website. This type of information may consist of:
    • The type of browser from which you accessed our website;
    • The IP address of the device you used to connect to our website;
    • The IP address of the device you used to connect to our website;
    • The website which redirected you to www.amiramour.eu;
    • The operating system of the device;
    • The Internet service provider used;


  1. We are using "cookies" to enhance an advanced and user-friendly experience on our website. We advise you that the web browser you are using can also place cookies on your hard drive. You have the option to set the web browser to refuse storing cookies, or to alert you when cookies are being sent. If you choose to activate that option, please take into consideration that some parts of our Website may not function properly. For further information regarding the “cookies” topic, please click here.


  1. The legal basis of processing the personal data stated above resides in article 6 letter c) and f) of General Data Protection Regulation of E.U. 2016/679, in particular because all the personal data we request from you: i) is necessary for compliance with a legal obligation to which Amiramour is subject and ii) is intended to accomplish our legitimate interests. Furthermore, the legal basis of processing data collected through cookies (if you accept cookies) resides in article 6 letter a) from the Regulation, meaning that you give us your express consent regarding this type of data processing.


  1. As a general rule, we will store your personal data as long as you have an account on our website. You can ask us at any time to delete certain information and we will respond to these requests, subject to the preservation of certain information including after closing the account, in cases where applicable law or our legitimate interests require it.
  2. We review the data collected, at least every two years, analyzing the extent to which their retention is necessary for the purposes mentioned, your legitimate interests or the fulfillment of legal obligations by Amiramour.


  1. Amiramour collects and uses Users’ personal information for the following purposes:
    • To improve our customer service:
      The information we collect from you helps us to be more effective in response to your customer service requests and support needs. We aim to constantly improve our customer service in order to provide our users with the most efficient and intuitive online services.
    • To personalize your experience on our website:
      We may use the information you provide us in order to understand how you use the services and resources provided on our Site, what are your preferences regarding our products. We aim to create an intuitive interface which will make your experience online a much easier and helpful one.
    • To improve our website:
      We are engaged to continually improve our website offerings and options, based on the information and feedback we receive from our users. We strongly believe that by working close to our customers, listening to their needs or preferences, we can provide a fully functional and well-organised website which will suit the majority of customers’ tastes.
    • To process the transactions regarding your order:
      We use the information you provide us with when placing an order on our website only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the delivery service.
    • To send periodic emails: When you make an online order on our website, among other personal data, you provide us your email address. The email address you provide us in this procedure will only be used to send you the information and updates relevant and helpful regarding your order. It may also be used to respond to their inquiries, and/or other requests or questions.
  2. You will also have the opportunity to opt-in to our newsletter (mailing list). If you choose to subscribe to our newsletter, you will receive emails that may include company news, updates, related product or service information, new arrivals, changes that occur on our website etc. If at any given time the you would like to unsubscribe from receiving our newsletter via email, please take into consideration that we will include unsubscribe instructions at the bottom of each email or you may contact us via telephone 0040 757 455 050 or in writing at info@amiramour.eu. If you decided to write us an email in order to unsubscribe from our newsletter, please provide your full name, mailing address, email address and phone number when sending this request.


  1. In order to secure the personal information which we collect, we are focused on adopting appropriate data collection, storage / processing practices and security measures to protect against unauthorized access or against any kind of alteration, disclosure or destruction of your personal information, username, password, transaction information, and data stored on our Website.
  2. We advise you that sensitive and private data exchange between our website and our users happens over an SSL secured communication channel and is encrypted and fully protected.
  3. Regarding your Amiramour account (if you choose to create one), we advise you that the information you will add on your profile is password-protected for your own privacy and security. Please be aware of the fact that Amiramour will never ask you for your password in an unsolicited phone call or e-mail. Furthermore, please take into consideration that you are responsible for maintaining the secrecy of your password and account information. Remember to sign out of your account and close your browser window when you have finished shopping to help ensure that others cannot access your personal information. Amiramour reserves the right to refuse service, terminate accounts, ban accounts, remove or edit content or cancel orders at any time if there are reasonable suspicions regarding a certain user account.
  4. In addition, regarding online payments, we mention that when you submit sensitive information via the checkout on our web site, that information is also encrypted and protected by Secure Sockets Layer (SSL) advanced encryption technology. In no circumstance will we store that type of information, nor will we be able to view your full payment details and hence we cannot retrieve any data related to your banking details.
  5. Access to your personal information will only be granted to our authorized personnel and only for the purpose of fulfilling the duties specific to accomplish the purposes we stated above at section 6. Our personnel has the legal and the contractual obligation to keep your data secured and confidential.
  6. If at any given time a data breach occurs on our website or on the servers where it is hosted, we will contact all users via email in order to notify them about the breach and what are the next measures / steps that need to be done in order to maintain the security of their personal information. In that case, we will also notify the Romanian National Supervisory Authority for Personal Data Processing within 72 hours since the breach occurred.


  1. In the first place, we advise you that we do not sell, trade or rent Users’ personal identification information to others.
  2. In the second place, we may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above at section 6.
  3. We can also use third-party service providers (online payment providers, banking services, IT solutions providers, marketing) to help us operate our business and the Website or administer activities on our behalf, such as sending out newsletters or surveys. We may share your personal information with these third parties for the limited purposes stated above.


  1. According to the General Data Protection Regulation 2016/679 you have the following rights:
    • The right to be informed: you have the right to be informed about the collection and use of your personal data;
    • The right of access: you have the right of access to your personal data. You can ask confirmation of whether your data is being processed or not, other supplementary information (including mandatory privacy information) or a copy of the personal data that is processed;
    • The right to rectification: you can ask the data controller to rectify inaccurate or incomplete data;
    • The right to erasure: you can ask the data controller to erase your personal information data that has been processed;
    • The right to restrict processing: you have the right to limit the processing of your personal data in case you consider that the information is not accurate and in other circumstances as stated in the Regulation;
    • The right to data portability: you have the right to receive your personal data which you have provided to the data controller, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided;
    • The right to object: you have the right to oppose to any processing of personal data
    • The right to not be evaluated based on automated processing: you have the right not to be subject to a decision that is based solely on automated processing and which significantly affects you (eg. profiling for jobs, insurance premiums etc.).


  1. We reserve the discretion to update this privacy policy at any time. When we update our policy, we will inform you at the top of the webpage when the document has been lastly modified.
  2. We strongly encourage and advise you to frequently check this page for any changes that may occur, in order to stay informed about how we are helping to protect the personal information we are collecting. Thus, you acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of the changes that have been made to it over time.


  1. By using www.amiramour.eu, you therefore accept this policy and our Terms and Conditions. If you do not agree to this policy, please cease immediately using this website. If you continue using our Website following the posting of changes to thispolicy it will be considered that you have read and accepted the updated form of this policy.


  1. If you have any questions about this Privacy Policy, about how your data is being processed or any other question regarding this matter, please contact us at:
    Phone number: 0040 757 455 050
    Address: 13, Anemonelor Alley, Cluj-Napoca, 400482, Romania
    Email address: data.protection@amiramour.eu


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